Your goal is to get from here to there. Our goal is to get you there in ways you might never have imagined.
about us
Capital D Design is a collective of experienced, design-centric business professionals who are committed to ensuring that you stand above your competition, and exceed your own expectations of what you can achieve.
Capital D Design is also an idea -- that design is more than look and feel. Through research and graduate work at the University of Pennsylvania, we've developed a methodology that uses design principles to help solve complex problems and unleash new levels of value.
World-class firms engage us to design their brands, products, projects, technology, websites, and messages. We can help you succeed in all of these different areas because we apply design-centric thinking, analysis and creativity to every type of challenge.
about that capital D
We see design at the center of problem solving and innovation, playing a critical role in unleashing potential. Because our view of design goes beyond its traditional role and scope, we designate it with a capital D -- indicating its larger, more strategic role in problem solving and innovation. Our name reflects our philosophy.
Our practice is based on a simple yet powerful definition of design with a capital D:
Design bridges the gap between what is really available and what is truly needed or desired.
Our unique and proven approach combines the elegance and creativity of a design firm with the analytical, problem-solving rigor of a management consulting firm. This helps us deliver breakthrough insights and outcomes to the most important challenges and opportunities you face.
deep design
At Captial D Design, we use design to ensure outcomes that match your desires, not merely your requirements.
If traditional design represents the way things look and feel, Capital D Design is deep design: It is design-centric thinking, problem solving and innovation.
Our brand of design aides in setting strategy, ensures projects are defined properly, continues through communication and marketing, and ends at the user experience. In a competitive environment, you need more than project management; you need a design guardian to ensure the original vision and brand is maintained throughout the entire project, and is represented in the final experience.
unique methodology
The Capital D Design methodology is, at its core, a simple yet powerful three-step approach:
This methodology -- which is an extension of Russel Ackoff's Idealized Design methodology -- ensures superior outcomes thanks to the analytical rigor and creativity applied to both ends of the design process. This process lays the groundwork for setting strategies that matter, and outcomes that are both needed and desired.
wow...now
Wow...Now is our way of setting expectations. Our goal is for our clients to be wowed by our approach, insights and ability to help them solve their most pressing problems.
Our proprietary methodology and design-centric thinking is our competitve advantage, but our real differentiator is our client-centric approach. This approach was developed in response to our own experience: In our own professional lives, we have worked with many agencies and consulting firms and are almost always left underwhelmed. We never want to be seen that way by our clients.
Our team is both creative and analytical, highly educated and experienced, wicked-smart and passionate about being the best. This is a recipe for wow. We can't wait to wow you.
Welcome
Our Services
brand design
Your brand is your identity, your value -- your reason for being. Strong brands leave people with emotions that drive decisions, and our brand design practice will help your brand "work for you when you're not there."
Brand design is our design-centric approach to brand development that ensures your organization, product or project has purpose, conveys value, and means the right things to the right people. Because brand is identity, it's critical to approach brand definition and implementation with care. When your brand is fully Designed, you will see your brand as a tool to drive investment strategy, people strategy, client experience and key messages.
Contact us to learn more how how your brand can start actively working for you.
message design
At each touchpoint with your organization, product or service, there a communication occuring. And people perceive you and your brand through words, tones, frames and messages. Too often, miscommunications occur, resulting in angry and frustrated clients, disaffected employees and failed projects.
Designing your content strategy -- whether it be messaging & framing, information architecture, developing an elevator pitch, or creating a campaign -- is crucial if you plan on staying true to your brand, true to your vision, and want to ensure that all of your stakeholders fully understand what it is you are trying to convey.
In a nutshell, words matter. Contact us if you want your words to start working for you.
project design
At Capital D Design, we believe too many projects fail. Failed projects mean wasted money and lost opportunity in a competitive environment. To address this problem, we've developed a research-driven and proven approach to project design that helps ensure your next project does not fail.
We call this approach the Design Gap methodology, and our clients have found that it is the most effective way to ensure a project is properly aligned with your goal, is defined properly, and is scoped appropriately.
Contact us to ensure your next project is properly designed to drive your success.
technology design
Whereas IT is commoditized, technology is the engine of innovation. When technology is properly designed, it enhances people's capacities to achieve. When designed poorly, technology can actually introduce more costs than it saves.
At Capital D Design, we not only get technology, we get that the new value in technology is at the point where it touches, interfaces and interacts...with people.
Too often, your customers, partners and employees find themselves at the mercy of technology. We aim to reverse this trend -- technology should be designed to serve the needs of people.
Contact us if you want your product, web site, intranet or application to stand apart from the rest.
social media
Nothing changes everything more than social media. The way we communicate, market and develop relationships is fundamentally shifting as new web 2.0 technologies enable firms to interact in new, innovative ways with their clients, prospects, employees and the world.
Yes, social media is still emerging. And, no, it's not a silver bullet. But first-movers in social media get the advantage of a ripe audience, and are able to try new approaches and develop new strategies as the medium continues to evolve. As a result, first-movers will have an impact in how social media will evolve. And we are able to help more customers enjoy the first-mover advantage in this exciting time.
Contact us to start connecting with people, and transforming those connections into value.
Our Approach
design-centric thinking
Our unique collection of capabilities, expertise and design philosophy enables us to see things from a perspective that will help you achieve your goals in ways you never imagined. Throughout our careers within large organizations, we have seen this unique perspective enable tangible, measurable results.
creativity and analytical rigor
Our capabilities lie at the intersection of analysis and creativity, are powered by decades of real-world experience, and are informed by the disciplines of management, technology, psychology and strategic communications.
every project is a mission
We take on this work because we believe that is our mission in life to help others lead more prosperous, fulfilling and sustainable lives. This doesn't make us squishy; it actually makes us more interested in understanding your real goals, more personally invested to your success, and more committed to delivering uncommon value.
Our Thoughts
design thinking meets the written word
We wouldn't be able to do what we do if we weren't always thinking about this stuff. From time to time, we get inspired to go beyond thinking and executing... and actually write some of this stuff down.
the blog
Check out our take on topics ranging from business, technology, politics, leadership, society and design. In our blog, we aim to offer a new, powerful dimension to existing stories.
articles and white papers
Contact us:
email: jon_capitalddesign.comphone: 610.265.6067address: 436 Gulph Ridge Dr. King of Prussia, PA 19406
email: jon_capitalddesign.com
phone: 610.265.6067
address: 436 Gulph Ridge Dr.
King of Prussia, PA 19406
Learn More
contact us
We are excited by the prospect of helping your great ideas become world-class solutions, and are equally enthused by the prospect of solving your most challenging problems. Please don't hesitate to contact us using the form to the right, or by calling 484-434-6699.
We are excited by the prospect of helping your great ideas become world-class solutions, and are equally enthused by the prospect of solving your most challenging problems.
Please don't hesitate to contact us using the form to the right, or by calling 484-434-6699.
the team
Capital D Design is composed of a select set of business designers who exhibit the right mix of competencies, composure and caliber to represent our unique brand of services.
Jonathan Deutsch
Principal & Senior Strategist
John Simpson
Director, Organizational Design
Douglas DiPiero
Director, Process Design
success stories
Brand Design
Message Design
Project Design
Technology Design
To learn more about any of these initiatives and how these experiences may help us help you, pleasecontact usnow.
partnerships
Capital D Design is a collaborative -- comprised of professionals who serve in many capacities through different outfits and outlets. We have relationships with...Sones + Associates and Your Marketing Exec -where we are developing brand platforms, marketing strategies and social media direction to nationally-recognized clients.The Message Makers - where we are developing compelling and meaningful messages for the progressive communityBetween the Columns - a blog that tracks and analyzes the dynamics of politics.MIDI.COM - the de facto electronic music portal
Capital D Design is a collaborative -- comprised of professionals who serve in many capacities through different outfits and outlets.
We have relationships with...
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frequently asked questions
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Q: Why are you called Capital D Design?A: Many people think of design as the "skin" or "lipstick" that defines how something looks or feels. Design (with a Capital D) is the broader application of design -- it's using design as an approach to address many critical challenges beyond look-and-feel. Q: Your services are quite broad... what exactly is it that you offer?A: As design-centric problem solvers, our first challenge is to not box you into a pre-conceived solution. Your largest, most challenging problems need first to be understood and analyzed before we can tell you the best approach to solving your problem. The right solution might very well be something we cannot help you with, but we'll help design the best hand-off you've ever seen to a vendor that can. What does this all mean? It means that serious problem solvers listen first, before they tell you how to solve. Any pre-packaged, pre-configured solution risks turning your challenge into a commodity. We use design as a methodology to ensure that we solve your problems in ways that keeps you ahead of the competition. At Capital D Design, we approach your problems at the core, and then design the optional solution based on the context, your goals and even your desires. That's what we mean when we say we design success from the inside out.
Q: Why are you called Capital D Design?
A: Many people think of design as the "skin" or "lipstick"
that defines how something looks or feels. Design (with
a Capital D) is the broader application of design -- it's
using design as an approach to address many critical
challenges beyond look-and-feel.
Q: Your services are quite broad... what exactly is it that
you offer?
A: As design-centric problem solvers, our first challenge
is to not box you into a pre-conceived solution.
Your largest, most challenging problems need first to
be understood and analyzed before we can tell you the
best approach to solving your problem. The right
solution might very well be something we cannot help
you with, but we'll help design the best hand-off you've
ever seen to a vendor that can.
What does this all mean? It means that serious
problem solvers listen first, before they tell you how to
solve. Any pre-packaged, pre-configured solution risks
turning your challenge into a commodity. We use
design as a methodology to ensure that we solve your
problems in ways that keeps you ahead of the
competition.
At Capital D Design, we approach your problems
at the core, and then design the optional solution based
on the context, your goals and even your desires.
That's what we mean when we say we design success
from the inside out.
about jonathan
As Principal and Chief Strategist of Capital D Design, Jonathan is responsible for the foundational methodologies that enable CapD's design-centric approach to innovation, problem solving and user experience. Jonathan began his career in information technologies, and quickly evolved into information system design & planning, interactive/web program management, and eventually global interactive product strategy and design.Jonathan has a bachelors degree in Computer Science from the University of Delaware, and a Masters of Science in Organizational Dynamics from the University of Pennsylvania. It was through his master's program at Penn where Jonathan developed and honed the concept of Capital D Design, and developed the "Design Gap" methodology. Jonathan is also certified in Global Studies and Leadership Management by the University of Pennsylvania.
As Principal and Chief Strategist of Capital D Design, Jonathan is responsible for the foundational methodologies that enable CapD's design-centric approach to innovation, problem solving and user experience.
Jonathan began his career in information technologies, and quickly evolved into information system design & planning, interactive/web program management, and eventually global interactive product strategy and design.
Jonathan has a bachelors degree in Computer Science from the University of Delaware, and a Masters of Science in Organizational Dynamics from the University of Pennsylvania. It was through his master's program at Penn where Jonathan developed and honed the concept of Capital D Design, and developed the "Design Gap" methodology.
Jonathan is also certified in Global Studies and Leadership Management by the University of Pennsylvania.
about john
As Director of Organizational Design, John is responsible for working with our clients to re-design programs, processes, and cultures in order to unleash human potential.John started his career in human resources where he perfected his ability to leverage an organization's human potential as a competitive advantage by partnering with senior business leaders to implement human potential strategies in recruitment, development, and retention. John has a bachelors degree in Psychology from Drexel University, and is working towards his masters degree in Organizational Dynamics from the University of Pennsylvania. Through his experience in corporate America and in politics, he has found that within each of us exists the potential to achieve greatness; it is just up to the organization to create a compelling strategy that is effectively communicated, strategically implemented, and permanently exampled that differentiates the great from the good.
As Director of Organizational Design, John is responsible for working with our clients to re-design programs, processes, and cultures in order to unleash human potential.
John started his career in human resources where he perfected his ability to leverage an organization's human potential as a competitive advantage by partnering with senior business leaders to implement human potential strategies in recruitment, development, and retention.
John has a bachelors degree in Psychology from Drexel University, and is working towards his masters degree in Organizational Dynamics from the University of Pennsylvania. Through his experience in corporate America and in politics, he has found that within each of us exists the potential to achieve greatness; it is just up to the organization to create a compelling strategy that is effectively communicated, strategically implemented, and permanently exampled that differentiates the great from the good.
about douglas
With over 15 years experience in operations management, client center services, project management, and quality re-design, Douglas seeks out process potential, utilizing design principles to ensure the most critical initiatives are set up for efficiency and longevity. His vast array of project success stories and credentials give his clients confidence that their processes to support critical business functions are fine-tuned and optimized for efficiency and long-term success.Douglas has a BS in Marketing and a BA in Oriental Language from Rutgers University, an MBA from Villanova University and a Masters of Science in Organizational Dynamics from University of Pennsylvania. He is also a certified Project Management Professional (PMP) and certified in Six Sigma.
With over 15 years experience in operations management, client center services, project management, and quality re-design, Douglas seeks out process potential, utilizing design principles to ensure the most critical initiatives are set up for efficiency and longevity. His vast array of project success stories and credentials give his clients confidence that their processes to support critical business functions are fine-tuned and optimized for efficiency and long-term success.
Douglas has a BS in Marketing and a BA in Oriental Language from Rutgers University, an MBA from Villanova University and a Masters of Science in Organizational Dynamics from University of Pennsylvania. He is also a certified Project Management Professional (PMP) and certified in Six Sigma.
All Rights reserved tel: 610.265.6067 Location: King of Prussia, PA contact us at: info_capitalddesign.com
